DELUSIONS OF GRANDEUR
Dealing with Daily Insults to My Intelligence
Saturday, December 29, 2007
Saturday, December 08, 2007
Why TV Has Become Less Enjoyable
Perhaps I am a bit late to the subject, but allow me to make 2 points about TV today:
(1) For a variety of reasons, I long for the days prior to prescription drug commercials.
One is that they are annoying, as one condition for allowing such ads is that they mention the side effects, which typically consists of a rapidly-spoken litany of generalized symptoms (e.g. dry mouth).
For certain products, they are grossly hypocritical. The most glaring example is that of impotence/erectile dsyfunction drugs. The purpose of these drugs can be not-so-subtly suggested on air, but Janet Jackson's .01 second breast exposure is a national scandal.
Finally, they are reflective of the insidious modern day answer to a vast host of complaints: just take a pill and [insert issue here] will be better. Whether you have too much energy, too little energy, can't go to sleep or can't wake up, there is an Rx for you.
(2) Since the time around 1986 that the Beatles' "Revolution" was used in a Nike ad, more and more popular songs are being used in commercials. Beyond making the line between music videos and commercials featuring songs blurred nearly beyond recognition, this trend has the effect of marginally increasing the enjoyment of commercials (which were not especially enjoyable to begin with) while at same time substantially lessening the pleasure of the music (which is very pleasureable to begin with), resulting in a net loss in one's general sense of enjoyment.
p.s. of course, none of the above will radically change my present viewing habits.
(1) For a variety of reasons, I long for the days prior to prescription drug commercials.
One is that they are annoying, as one condition for allowing such ads is that they mention the side effects, which typically consists of a rapidly-spoken litany of generalized symptoms (e.g. dry mouth).
For certain products, they are grossly hypocritical. The most glaring example is that of impotence/erectile dsyfunction drugs. The purpose of these drugs can be not-so-subtly suggested on air, but Janet Jackson's .01 second breast exposure is a national scandal.
Finally, they are reflective of the insidious modern day answer to a vast host of complaints: just take a pill and [insert issue here] will be better. Whether you have too much energy, too little energy, can't go to sleep or can't wake up, there is an Rx for you.
(2) Since the time around 1986 that the Beatles' "Revolution" was used in a Nike ad, more and more popular songs are being used in commercials. Beyond making the line between music videos and commercials featuring songs blurred nearly beyond recognition, this trend has the effect of marginally increasing the enjoyment of commercials (which were not especially enjoyable to begin with) while at same time substantially lessening the pleasure of the music (which is very pleasureable to begin with), resulting in a net loss in one's general sense of enjoyment.
p.s. of course, none of the above will radically change my present viewing habits.